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2011 IKEA Catalog in the Hands of Fans Two Weeks Early

Sunday, July 11th, 2010

PRESS RELEASE

FOR IMMEDIATE RELEASE

Fans Score Coveted 2011 IKEA Catalogs Two Weeks in Advance at the First IKEA-Sponsored Fan Event

Hundreds of IKEA Brand Evangelists Will Attend an Exclusive Event in New York City on July 14, 2010 Hosted by IKEA to Celebrate Fans and the Launch of the 2011 Catalog. The Founders of IKEAFANS.com, the Mecca for IKEA’s Most Devoted Aficionados, Will Be on Hand to Launch ‘What’s Your Story?’, a Photo and Video Contest.

New York, NY (PRWEB) July 11, 2010 — IKEA fanatics don’t get this kind of opportunity every day. For years, brand fans have paid homage to the iconic blue and yellow furniture store by trekking hundreds of miles to shop and even camping out in the parking lot; now the Swedish furniture retailer is celebrating their most faithful fans at a special event coinciding with the 2011 IKEA catalog launch on July 14th in New York City.
“It’s about time,” remarked Susan Martin, co-founder of www.IKEAFANS.com – an independent website which brings answers to confused IKEA customers, instructions and missing parts to victims of mis-packed flat-packs and comfort and assistance to those frustrated with IKEA’s hands-off approach to customer service. “IKEA is finally recognizing the value of brand evangelists, and we’re honored to be participating in the first IKEA-sponsored fan event,” said Martin. Martin privately confided that what she’s really looking forward to is getting her hands on the 2011 IKEA catalog two weeks in advance of the general public.
She and a select group of IKEA fans from the tri-state area will get that chance this week. IKEA is opening their ‘Organize Your Living, Organize Your Life’ exhibit a day early for the fans and hosting an event complete with a design seminar led by a Better Homes and Gardens editor and a question and answer session with IKEA design experts on Wednesday evening. Attendees will walk away with a bag of gifts from IKEA including their own advance copy of the 2011 IKEA catalog.
Belief in the power of fans to tell a brands’ story inspired IKEAFANS.com’s latest contest, ‘What’s Your Story?’ (www.ikeafans.com/story) which will be kicked off at the event. Beginning on July 18, 2010, photo and video entries of IKEAFANS’ IKEA stories will be accepted from homeowners as well as professionals. Prizes will include IKEA gift cards for amateurs and free advertising on IKEAFANS.com for professionals.
About IKEAFANS, Inc.:
IKEAFANS.com, the world’s leading IKEA fan site was launched by Martin with her husband James in 2005 to provide information and news about the store and its products online for free. The website offers community forums, photo galleries, member blogs, news and articles, a service directory and even an IKEApedia for free. It caters to the needs of IKEA customers who want a more personalized experience, particularly in the area of kitchen design. The community currently boasts more than 150,000 members worldwide.
IKEAFANS’ founders Susan and James Martin live in Montross, VA with their two children and manage the website from home.
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Posted in IKEA News, IKEA World | No Responses »

Celebrate World Environment Day 2009 with a Contest!

Friday, June 5th, 2009

World Environment Day
World Environment Day, was created by the United Nations in 1972 to mark the start of the Stockholm Convention on the Human Environment. Its mission is simple:

  1. Give a human face to environmental issues;
  2. Empower people to become active agents of sustainable and equitable development;
  3. Promote an understanding that communities are pivotal to changing attitudes towards environmental issues;
  4. Advocate partnership which will ensure all nations and peoples enjoy a safer and more prosperous future.

This year’s theme, ‘Your Planet Needs You-UNite to Combat Climate Change’, is a topic that reflects everyone’s individual responsibility to protect the planet.

In honor of the day, I thought I’d share some of the ways IKEA and its Co-Workers are taking responsibility globally.

Ontario, Canada ~ IKEA Canada Co-Workers and Tree Canada celebrate 13 years of planting trees together as part of IKEA’s “Pick a Tree, Plant a Tree” program. The program is funded by last year’s Christmas tree sale and the $0.05 plastic bag fee.  Pick a Tree, Plant a Tree is responsible for 14,450 trees and shrubs, which will offset a total of 1774.4 tonnes of CO(2) in a 20 year period. This equals someone driving a mid sized car for more than 290,000 kilometres or 50 times from Vancouver to Halifax.

Maylaysia ~ Starting today, IKEA Malaysia will stop giving customers free plastic bags. Instead, customers are ­encouraged to bring their own bags or purchase IKEA’s iconic reusable Big Blue Bag. For ­customers who still insist on having plastic bags, IKEA will be charging 10sen and 20sen for each small- and medium/large-sized plastic bags respectively.  Chong Hock Ben, social and environment manager of IKEA Malaysia says, “The money raised from the sales of plastic bags will be donated to the Malaysian Nature Society (MNS), which is the largest, oldest and leading local environmental non-profit ­organization.  “With the proceeds, IKEA in ­collaboration with MNS will plant and maintain mangrove trees at the mangrove forest in Kuala Selangor Nature Park to offset carbon dioxide emissions.

United Kingdom ~ With their ‘One Step Greener with Every Swipe’ program, every time you swipe your IKEA Family Card, IKEA makes a donation to Woodland Trust to create one square foot of woodland.

These are just a few of the ways IKEA is doing their part. Share with us how your local IKEA store and its co-workers are giving back.  Not just on World Environment Day, but everyday. Every little bit helps right? Let us know over in our forums.

I hear you, I hear you…what about the contest?!  Here it is!

*CONTEST*

Want to have a little fun and earn some prizes (including an eco-friendly vacation!)?  Yes?! Then head over here and tell IKEA how you are doing your part and re-using your Big Blue Bag.  I couldn’t find anything saying co-workers weren’t eligble so you guys join in the fun too! (and please correct me if I’m wrong on this!!)


Posted in IKEA World | No Responses »